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Best Practices Keynote: Rethinking Design Thinking
Featuring: Jeremy Alexis, Assistant Professor, IIT Institute of Design
Recently, the idea of “design thinking,” originally defined as the problem-solving approach of a designer, has been used to describe a broader approach to innovation and creativity. Companies like Target and P&G, as well as design firms like IDEO and Continuum, are currently applying design thinking to problems that were once the domain of purely analytical thinkers, but, as in many disciplines, there is little agreement on its exact definition and whether or not it creates value for businesses. This talk will define design thinking, present case studies of effective (and not so effective) applications, and outline the elements of the approach most useful for business process innovation.
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Login to upgrade or join as a Professional Member today for access to the latest updates and best practices. Over 70 sessions (plus hundreds of others!) given by the "who's who" in the BPM Community - renowned authors, leading analysts and experts, world-class practitioners, including:
- Brett Champlin, President, ABPMP - Ken Vollmer, Principal Analyst, Forrester Research - Janelle Hill, Vice President, Gartner Group - David S. Linthicum, Author of "Next Generation Application Integration: From Simple Information to Web Services" - Tom Dwyer, Research Director, Yankee Group - Bill Chambers, Principal Analyst, Doculabs - Bruce Silver, Principal, Bruce Silver Associates - Barbara Von Halle, Founder, Knowledge Partners - Ken Orr, Founder and Chief Scientist, The Ken Orr Institute - Andrew Spanyi, Author of "Business Process Management is a Team Sport: Play it to Win!" - Geary Rummler, Author and Co-Partner, Performance Design Lab
Plus many others.
With access to the audio and slides, you will literally have thousands of hours of expert guidance and best practices, right on your desktop, available to you 24/7.
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