This session will present BrainStorm Group research regarding SOA adoption rates, planned investments and buying criteria. It will share results of face-to-face interviews with SOA practitioners regarding results achieved and lessons learned with respect to objectives such as enabling greater re-use of IT assets, lowering development costs, reducing development project time, improving collaboration throughout the value chain, yielding faster delivery of value to the business, achieving closer alignment of IT with business needs, permitting the introduction of new business models, and introducing greater adaptability to support ongoing change. Three case studies will be presented.