In many ways, technology is really the easy part of making a Service-Oriented Architecture (SOA) work. However, there are significant challenges in making the fundamental goals of SOA work in practice – those of business agility, IT asset reuse, increased compliance, and reduced cost of integration. The real challenges are changing the way that processes are designed, applications developed, and IT organizations are run. This session will address those "knotty" problems of making SOA work in practice.