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Best Practices Keynote: A Framework for Making Better Decisions During Product Definition
Featuring: Jeremy Alexis, Assistant Professor, IIT Institute of Design
Traditional data driven decision-making frameworks work best when the options are well defined and uncertainty is low about future states. The fuzzy front end of product development is rarely characterized by these qualities, but companies often use traditional tools when choosing between potential opportunities. These traditional tools (e.g DCF analysis) tend to favor ideas that are low risk and not very innovative. This presentation will detail a decision process for the fuzzy front end of product development that matches opportunities with an appropriate mode of analysis, so truly innovative ideas can be accurately compared alongside less risky propositions.
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- Tom Dwyer, VP Research, BrainStorm Group and Editorial Board Member of SOAInstitute.org - Mike Rosen, Editorial Director, SOAInstitute.org - Alex Rosen, Vice President, Enterprise Architecture Solutions, MomentumSI - Max Dolgicer, Managing Director, International Systems Group (ISG), Inc - Bruce Silver, Principal, Bruce Silver Associates - Barbara von Halle, Founder, Knowledge Partners - Ken Orr, Founder and Chief Scientist, The Ken Orr Institute - Andrew Spanyi, Author of "Business Process Management is a Team Sport: Play it to Win!"
Plus many others.
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