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	SOA Watch: When Considering Services… Read this column.
Services are the building blocks of SOA, and like building blocks of a house or a building, the quality will define the value of the finished product. In this case, the SOA itself. Thus, spending...

Presented by Ralph Whittle, Co-Author of Enterprise Business Architecture: The Formal Link between Strategy and Results

Schedule

Face to Face

2009 Dates	Location
April 7	Chicago
June 23	San Francisco
Sept 15	DC
Nov 3	New York
To enroll, call 508-475-0475, x15

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In-House

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Course Description: 

The Business Architecture Integration, Innovation and Case Study Model Review class describes an approach and method for building an architecture of the business. It explains how to build and integrate your core cross-functional processes, sometimes called value streams, with all the architectures of the enterprise and the corporate strategy.  It formally captures your intellectual capital in an “architectural type” blueprint or model of the business that is available for strategic and tactical analysis.  Consequently, the business and IT teams can work in harmony with the insight gleaned from the Business Architecture to create higher profits, superior customer service and a competitive advantage for their enterprise.

The Business Architecture is the parent logical architecture and nexus from which one can unite, derive and integrate all of the architectures of the enterprise in a formal and disciplined manner. These include the IT, Security and Organization Architectures. One can also use the very same BA to direct and guide process design/improvement, software development, and package configuration initiatives, resulting in higher levels of efficiency and lower levels of rework in any software or systems life cycle.  Guided by the strategy, this new and expanded view of the enterprise provides keen insight into innovative thinking, thereby improving enterprise performance.  

This class is supported with a high level case study, illustrating all of the BA models needed to derive and engineer the other enterprise architectures.  The dominant theme of the BA is a customer centric focus coupled with a holistic view of the enterprise, to deliver a value creating system.

The IT community is certainly no stranger to architecture development and engineering disciplines.  Perhaps it will seem strange to the business community that they too have a formal architecture that can be engineered as well; the Business Architecture. However, almost every business today lacks a formal architecture, similar in concept to the blueprint of a house or office building.  No one will ever consider building a complex structure without a blueprint and a complete set of integrated architecture models. Nevertheless history shows that managers consistently build, merge, reorganize, and run enterprises without a set of equivalent blueprints or architectures.  In almost every case these architectures are not formal, disciplined, detailed, integrated, or adaptive enough to respond to ever changing market forces and opportunities.  The results are enterprises built with inherent architectural design flaws, which create enormous inefficiencies, missed opportunities, and inevitably cause havoc within the enterprise.

Strategic Planners, C-level executives, Business/IT consultants, Operational managers and Technology managers will find the Business Architecture a practical alternative to a “seat of the pants” approach for engineering their business and implementing its enabling technologies.

Course Outline:

• Integrating the Business Architecture with the Strategy
• Business Architecture Innovation
• Enterprise Business Architecture – Modeling Language (EBA-ML)
• Understanding Value Streams
• EA, BPM and SOA Convergence
• Balancing and Leveling Business Architecture Models
• Business Architecture Case Study and Model Review 

Course Objectives:

• To understand the concepts of integrating enterprise architectures, specifically the Business Architecture
• To understand the formal links and relationships of the Business Architecture
• To get exposure to innovative thinking using the Business Architecture
• To articulate the benefits of integrating enterprise architectures
• To review the Business Architecture models from a case study

Instructor Biography:
Ralph Whittle is co-author of a book titled, Enterprise Business Architecture:  The Formal Link between Strategy and Results, CRC Press 2004. He is a Strategic Business/IT Consultant and subject matter expert in Enterprise Business Architecture development and implementation. He has built Enterprise Business Architectures in various industries, such as manufacturing, healthcare, financial, and technology. He has worked in the IT industry for over 26 years, conducting engagements in enterprise business process modeling, strategic/tactical business planning, enterprise business requirements analysis, enterprise business architecture and IT architecture integration, strategic frameworks integration with systems development methodologies and IT service offering enhancement. He is a co-inventor of a patent for a Strategic Business/IT Planning framework. You can visit his web site at www.enterprisebusinessarchitecture.com.

Target Audience/Who Should Attend:

• C-level Executives, VP/Director Executives, Strategic Planners
• Business/IT Consultants, BPM Consultants, BPR Consultants
• Business Managers, Operational Managers, Technology Managers
• Business Analysts, Systems Analysts, UML/RUP Analysts, Process Analysts
• Business Designers, Business Architects, Technology Designers, IT Architects, Security Architects
• Software Developers, Packaged Software Developers

Unique Value of Course:

• An opportunity to review an actual Business Architecture case study model

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