Books

Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.

Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy―customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models―and how to integrate these into your existing business and organization.

As Shawn Dubravac wrote in Digital Destiny, "Humanity is entering a new era. Beyond the mere acquisition of ever more digital devices with ever more incredible functionality, the immediate future will usher in the all-digital lifestyle and an 'Internet of Everything.' The transformation of our lives will be breathtaking." Now comes the critical question, what are you, as a leader of your organization going to do --transform, or die a slow, painful death?

This management book presents value-driven business process management as a successful discipline to turn strategy into people- and technology-based execution, quickly and at minimal risk. It shows how to achieve high performance successfully in a digital business environment.

Static business models do not keep pace with the dynamic changes in our digital world. Organizations need a management approach that fits this environment and capitalizes on its opportunities while minimizing the related risks. They need to execute their business strategy fast and reliably. In effect, they have to know how and when to modify or enhance their business processes, which processes are the best candidates for intervention, and how to move rapidly from strategy to execution.

Organizations make thousands of automated, operational decisions every week--from targeted pricing of products to determining which customers get automatic approval, from customizing website navigation and content to satisfying regulatory mandates. How well they make these decisions drives their profitability, makes or breaks their reputation and powers customer satisfaction. How these decisions are made is one of a company's most important assets. All too often these decisions are not explicitly managed, assessed or even visible to the company's business experts. Instead they are buried in the company's software code and policy manuals, where they are hidden from view and may even be contradictory. Decision modeling gives you the power to change this, to make your organization's decisions transparent, agile and scalable.